Another bump is due, as paid sharing was rolled out in India this July. Which means that passwords can't be shared exterior of a Netflix household, outlined as one using the same internet connection across devices. Paid sharing, launched in over one hundred nations in Might this yr, has pushed up revenues and signal-ups, making it Netflix's main 'revenue accelerator'," mentioned Spencer Adam Neumann, chief financial officer, in a recent earnings call. Even if it reaches 12-13 million subscribers by the top of 2023, Netflix still has some technique to go in the Rs 29,600 crore (Rs 296 billion) Indian streaming market.


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