A logo doesn't always have to be an artistic masterpiece. Sometimes, all that a client needs to make a strong statement and identify their company is their logo. It is a good idea to speak to your client to find out what they are looking for.

Ask your designer to create a few sketches if you are interested in using the company name and initials. The font should be clear and easily readable. It is tempting to use an ornate font or complicated typography, but it may look like a smudge or be impossible to read when reduced on your visiting card, for example. You can see the distinctive, yet readable fonts of IBM or Subway.

Avoid complicated logos unless there is an alternative logo. Usually, server pro thailand a logotype which you can use on different media. Certain logos with complicated designs don't look good when reproduced in embroidery on fabric. In such cases it might be useful to have an alternate logotype or text based design.

Your logo does not necessarily have to be complicated or a portrait-in-miniature of your company. Look at successful logos. These are the ones that you can easily recognize anywhere and instantly. You will notice that they are all simple designs, like the Mercedes Star, the Macintosh Apple and of course the Nike Swoosh. Although none of these logos represent the actual business of a company, you will know who they represent.

The message: The last step is to decide the message that your logo design wants to send to the people. Your logo will represent your business' essence, so it should convey a clear message to your customers. Try to make it as easy as you can to design a logo. Just by looking at the logo, one can get a sense of the nature of your company.

Logos are no more limited to print ads and TV commercials. They can also be used in phone apps or on coffee mugs. The logo should be versatile enough to look as good in black and white as in colour. Or it should look just as impressive when it is a few centimetres as it is when a few inches in size. Logos designed to be dynamic can be easily modified for display in any medium.

You must first define your business. It is important that you include small details such as the business name or the services and products that you offer. The more information they have, the better their ability to create a logo for you. Without any information about the business, it's almost impossible for a graphic artist to create a unique logo and perform miracles.